INSTRUCTOR: Hortensia Sampedro
SCHEDULE: Monday 1:00PM – 3:45PM
This is a one-year course with two sequential semester offerings. In the first semester, Fall 2018, we explore strategy in depth via the seminal thinking of Michael Porter. In the second semester, Spring 2019, we focus on the critical concept of innovation and its role in strategy, value creation and competitive advantage. This is a highly participatory course based on cases from leading institutions of higher learning in the US, Europe and India. Students will engage in role-playing, oral presentations, debate, and business modeling. There are no exams in this course.
How Global Corporations Grow Smartly: Business growth is the productive engine of economic, social and cultural development. Through active student participation in class, students will use critical thinking, creativity and problem-solving skills to analyze Harvard Business cases on key business themes: Apple, Heritance Kandalama Resort of Sri Lanka, Intel, Groupon, Apollo Hospitals of India, LEGO, Axel Springer of Germany, Hubspot, Allstate, Kindle Fire, Google in China, Clayton Industries of Italy, Zara of Spain. The course is taught at a non-technical high level for students seeking both a business and non-business perspective of the growth of the world’s representative companies in their thematic areas. The course is capped by a project a la SHARK TANK. Prof. Sampedro is known for her practical, and, in many cases, first-hand account experiences.
Disruptive Innovation: Disruptive innovation has been shaping, and will shape, our world across all economies, geographies, industries, cultures
and political systems. Be prepared to step out of your comfort zone. Through active student participation in class, we will analyze Harvard Business cases on the most disruptive innovations in their fields, beginning with CITI (banking), Charles Schwab (brokerage), iPhone (communications), Netflix (movies), Pandora (music), Kindle (books), Nucor (manufacturing steel), Tesla (automotive), and ending with modern day development of pipelines, platforms and the new rules of strategy: Etsy (artisan crafts), Uber/Lyft
(transportation), Airbnb (lodging), amongst others. Prof. Sampedro offers a practical and, in many cases. first-hand account of the development of these innovations. The course is capped by a project a la KICKSTARTER. The student will graduate armed with practical decision-making knowledge and understanding as well as bringing about change.