INSTRUCTOR: Hortensia Sampedro
SECTION: U28 (Growing) / U41 (Disruptive)
SCHEDULE: Monday 1:00PM – 3:45PM
SYLLABUS: Growing Smartly, Fall 2018
SYLLABUS: Disruptive Innovation, Spring 2019
This class is divided into Growing Smartly (fall 2018) and Disruptive Innovation (spring 2019). (Click on each to see respective syllabus).
Growing Smartly: Business growth is the productive engine of economic, social and cultural development. Through active student participation in class, students will use critical thinking, creativity and problem-solving skills to analyze Harvard Business cases on key business themes: Apple, Heritance Kandalama Resort of Sri Lanka, Intel, Groupon, Apollo Hospitals of India, LEGO, Axel Springer of Germany, Hubspot, Allstate, Kindle Fire, Google in China, Clayton Industries of Italy, Zara of Spain. The course is taught at a non-technical C-level for students seeking both a business and non-business perspective of the growth of the world’s representative companies in their disciplines. The course is capped by a project a la SHARK TANK. Prof. Sampedro is known for her practical, and, in many cases, first-hand account experiences. The course requires active student participation and class attendance. There are no exams in this course.
Disruptive Innovation. Disruptive innovation has been shaping, and will shape, our world across all economies, geographies, industries, cultures
and political systems. Be prepared to step out of your comfort zone. Through active student participation in class, we will analyze Harvard Business cases on the most disruptive innovations in their fields, beginning with CITI (banking), Charles Schwab (brokerage), iPhone (communications), Netflix (movies), Pandora (music), Kindle (books), Nucor (manufacturing steel), Tesla (automotive), and ending with modern day development of pipelines, platforms and the new rules of strategy: Etsy (artisan crafts), Uber/Lyft
(transportation), Airbnb (lodging), amongst others. Prof. Sampedro offers a practical and, in many cases. first-hand account of the development of these innovations. The course is capped by a project a la KICKSTARTER. The student will graduate armed with practical decision-making knowledge and confidence in understanding as well as bringing about change. The course requires active student participation and class attendance. There are no exams in this course.