INSTRUCTOR: Kiesha Moodie
Learn to leverage data-driven digital media and marketing to be competitive in the space that influences the world today. From understanding the basics of Google Analytics from planning and principals; implementation and data collection; configuration and administration; reports, matrics, and dimensions. This course focuses on teaching students to track important metrics to monitor the effectiveness of online strategies, campaigns, and user experience. Students will gain an understanding of how brands get seen by the right people at the right time, and hence how to make the most for your brand. The class will be taught by industry experts arranged by Google and Google staff and will take you from covering the basics of working on a marketing project or with real clients through a hands-on curriculum. This course will position students that are pursuing any industry to contextualize consumer perspectives and behavior and understand how companies utilize that data to inform their decisions related to their brand and messaging. This course will utilize Google’s Academy platforms and will provide students the opportunity to gain skills and ultimately acquire relevant industry credentials authorized by Google.