INSTRUCTOR: Kiesha Moodie
SCHEDULE: Online (Yearlong)
This is a two-semester course.
Learn to leverage data driven digital media and marketing in order to be competitive in the space that influences the world today. From understanding the basics of Google Ads, to programmatic media buying with Google DoubleClick you will gain an understanding of how brands get seen by the right people at the right time, and hence how to make the most for your brand.
The class is taught by industry experts arranged by Google and Google staff and will take you from covering the basics, to working on your own project through hands-on curriculum. It will eventually open opportunities based on performance to an internship with Google clients and/or teaching digital skills to small businesses in LMI communities.
This collaboration between the Honors College, StartUP FIU and Google is the perfect opportunity for students to acquire the skillsets needed in the 21st Century.