Principles of Experiential Innovation
I and II


Details


INSTRUCTOR: Sharan Ramaswamy, Michael Christie

SECTION: U02

SCHEDULE: Tuesday, Thursday 9:30AM – 10:45AM

Course Description

Principles of Experiential Innovation I

This first in a two-semester course sequence focuses on understanding the start-up culture and in particular the basic knowledge and processes needed to identify if a technology/product derived from the university classroom and/or lab can be translated to the commercial marketplace. Teams will have to identify a product/technology upfront that they will use to explore its commercial prospects. Experiential learning assignments in teams will facilitate recognitions of gaps in local businesses and the mindset of local start-ups. The course will transition to learning important steps needed to protect intellectual property and clearly defining the value proposition of the technology. Practice exercises in talking to individuals and the “elevator-pitch” will be emphasized in the latter part of this course. The remainder of the course will describe the key initiating elements of a business model that needs to be clearly understood as part of lean innovation methodologies.

Note: this course is limited to those students in the Honors College who are in a major in the College of Engineering and Computing, and are currently in IDH 1002. This course is equivalent to Social Science (Group Two) and Global Learning Foundations, requirements that are not typically covered in Engineering programs.

To be added to this course, please email Dr. Jose Rodriguez at rodrigej@fiu.edu. Be sure to include your Panther ID.

Principles of Experiential Innovation II

This second in a two-semester course sequence will focus on customer discovery in teams. The first few weeks of the semester will emphasize the “art” of securing interviews and identifying techniques established by personnel in Sales and Marketing divisions. Mock interviews will be carried out in class. The key initiating elements of a business model will be re-introduced in the context of the start-up scenario arising from academia. An emphasis will be made on establishing a first guess on whom the targeted individuals and markets could be. The second half of the semester will focus on experiential learning in the marketplace and conducting Customer Interviews. During customer discovery, key insights (pivots, challenges, refinements, etc.) from the teams will be discussed. The ending of the course will focus on identifying the parameters that define the key initiating elements of a business model. The end-objective of this course is to provide a starting point for directed customer discovery and the knowhow of how to accomplish it.

Note: this course is limited to those students in the Honors College who are in a major in the College of Engineering and Computing, and are currently in IDH 1002. This course is equivalent to Social Science (Group Two) and Global Learning Foundations, requirements that are not typically covered in Engineering programs.

To be added to this course, please email Dr. Jose Rodriguez at rodrigej@fiu.edu. Be sure to include your Panther ID.