Essential Analytics in the 21st Century


INSTRUCTOR: Kiesha Moodie


SCHEDULE: Wednesday, 6:25 – 7:40 pm (Online Live)

Course Description

Students will learn to utilize analytics best practices in a data-driven digital media world . From understanding the basics of website design through designing an e-commerce story to launching Google Analytics including planning and principals; implementation and data collection; configuration and administration; reports, metrics, and dimensions. This course teaching students to track important metrics to monitor the effectiveness of online strategies, campaigns, and user experience. This course will also empower students to create data visualization dashboards to report on real-time data and provide insights necessary for data driven recommendations. This course is a great way to introduce yourself to the world of analytics and data through a digital media lens.

The class will be taught by industry experts arranged by Google and Google partners and will take you from covering the basics of data analytics and apply it to 21st-century scenarios. This course will position students that are pursuing any industry to contextualize consumer perspectives and behavior and understand how companies utilize that data to inform their decisions related to their brand and messaging. This course will utilize Google’s Analytics Academy platforms and will provide students the opportunity to gain skills and ultimately acquire relevant industry credentials authorized by Google.